Italy becomes a global immersive platform

Immersive Italy transforms Italian cultural heritage into digital experiences accessible to anyone, anywhere in the world. A platform where museums, territories and local communities tell their story through immersive and interactive environments.

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Vision

Italy at the center of global cultural innovation

Immersive Italy transforms Italian heritage into digital experiences that reach the entire world. A platform where tradition and technology meet to create authentic connections with Italian culture.

Unlimited accessibility

Anyone, from anywhere, can explore Italy through immersive and interactive environments.

Valorization of the territory

Local communities and cultural businesses find new opportunities for visibility and economic growth.

Sustainable innovation

Immersive technology preserves and promotes Italian heritage for future generations.

Destinations

Who is building the future

Municipalities, museums, agencies and brands find their immersive space here.

Territory

Municipalities and tourist destinations

Sustainable management of flows and global innovative promotion.

Museums and cultural institutions

International visibility through authentic immersive storytelling.

Tour agencies and operators

New business opportunities in contemporary digital tourism.

Local brands and companies

Consolidated presence in an integrated national immersive ecosystem.

Innovative and creative businesses

Strategic placement in a shared national immersive space.

Mission

Beyond conventional tourist routes

Immersive Italy discovers authentic Italy, that of small villages and stories forgotten by mass tourism.

Rediscovering the real Italy

Smaller destinations become global protagonists through authentic immersive experiences.

From the virtual to the real and conscious journey

The digital experience becomes the first step towards a conscious discovery of the territory.

Sustainable and responsible tourism for the future

Immersive Italy promotes a model of tourism that preserves the environment and enhances local communities.

The project is co-financed by PR CAMPANIA FESR 2021-2027 — Axis I — Specific Objective 1.1 — Action 1.1.3 Public Notice “CAMPANIA STARTUP 2023 ANNOUNCEMENT

Benefits

Real opportunities for users and businesses

Immersive Italy generates concrete value for those who use it. From visitors who discover Italy in a new way, to local communities that find new sources of income and global visibility.

For visitors and students

Unlimited access to immersive experiences that transform the way we discover and learn Italian history.

For cultural enterprises

New opportunities for engagement, international visibility and innovative business models in the cultural sector.

For territories and communities

Sustainable economic growth through the enhancement of local heritage and the attraction of a global audience.

Discover Italy in Virtual Reality

Don't miss the chance to explore Italian squares.
Try it now or contact us for more information!

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